Hosting a benefit concert is a BIG job, and that’s putting it lightly. You’ll need a committee in order to put this kind of fundraiser together, as well as a large team of volunteers. This kind of fundraising event is a huge undertaking, so you’re going to want to start planning at least six months in advance. The most important part of this kind of fundraising event is booking the talent that is going to play at your benefit concert.
Finding entertainment for your fundraiser:
Once you pick the cause that your raising money for, reach out to as many acts as you can. If you don’t have a big headliner that’s totally fine. Having a concert comprised of lots of different performers can be just as entertaining, and the more acts you have, the more likely they are to invite their friends and family to your fundraising event. Most artists will donate their time for free, but if you’re looking to find a big name, you may have to pay a fee to have them perform. Make sure that when you are putting a budget together for your fundraiser, you keep in mind how much you would have to pay potential acts, and how much you can charge for tickets based on who is performing at your fundraising event.
Sponsorship for your fundraiser:
Put together a sponsorship package for your fundraising event. When you approach local businesses in your community, make sure they know what they will be receiving when they sponsor your cause. A benefit concert is great because there are so many things that your supporters can sponsor.
Marketing for your fundraiser:
Print flyers for your benefit concert event and make sure they are visible in places that your supporters frequent. Create a Facebook event for your fundraiser and send out an email to your community members so they can save the date.
Cost of your fundraiser:
Create a budget for your fundraising event that includes the venue, talent, equipment, set up and take down, and miscellaneous items like food and drinks. Aggregate all of these costs and divide them by how many people you expect to attend, and you have your ticket price.
Day-of planning for your fundraiser:
Your volunteers should be well aware of day-of expectations for your event. Make sure that you have volunteers tasked with set up and take down, as well as someone who is responsible for handling the talent that is performing at your event. When it comes to events like this, you’ll need to have volunteers who are experienced in setting up sound equipment. If you don’t, factor in hiring someone.
Bonus cash back for your fundraiser:
If you have a FlipGive fundraising page, you can direct your supporters there in case they want to make additional donations, you could also earn up to 25% cash back on items you need for your event.
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